GAA: Soil Conservation Billboard

Illustration, Instructional, Participatory / Human Centered Design.

This project was created during my time as a consultant for the Bahir Dar branch of German Agro Action, a food security NGO working in Ethiopia. This 3m x 4m billboard details soil conservation tactics, including check dams, low-impact grazing and irrigation as well as soil securing vegetation and basic nutritional information. The intended audience is the rural farming population who reside in isolated areas of the Amhara region.

My Role: Participatory Research with Target Audience, Illustration, Overseeing Translation, Design & Layout.

  • Gully_featuredimage2
  • gully copy
  • 5-plants detail copy
  • 4-check dam detail copy
  • 6-fruit detail copy
  • 8-water harvest detail copy